ADVERTISING

Jimmy John’s

MILF & Cookies - Red Velvet

Agency: VaynerMedia

Description

MILF Now Stands for “Moms I’d Like to FEED” thanks to Yung Gravy and Jimmy John’s® Red Velvet Cookies.

Jimmy John’s® is tempting chocolate-lovers this Valentine’s Day with the release of a sweet new dessert, the Red Velvet Cookie, available for a limited time.*To honor the release of this sensational new treat, Jimmy John’s partnered with multi-platinum rapper, TikTok superstar and notorious fan of older women, Yung Gravy, to redefine the term “MILF” to mean “Moms I’d Like to FEED.”

“I’ve been counting down the days until the release of the Red Velvet Cookie,” said Yung Gravy, who released a new video in honor of the event. In the hilarious, over-the-top dramatic reality show-style video, Yung Gravy is tasked with awarding a Red Velvet Cookie to his favorite MILF. The winner may surprise you!

Like all Jimmy John’s menu items, the Red Velvet Cookie is made with the highest quality ingredients, including dark brown sugar, cocoa, and vanilla topped with sweet white chocolate chips.

This professional campaign titled 'MILF & Cookies - Red Velvet' was published in United States in January, 2023. It was created for the brand: Jimmy John’s, by ad agency: VaynerMedia. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 1 year ago.

Credits

Client: Jimmy John’s
Campaign: “MILF & Cookies”
Agency: VaynerMedia

Client: Jimmy John’s
Director of Consumer Engagement Suzanne DeRouchie
Manager, Social Media Meredith Almond

Agency: VaynerMedia
Group Creative Director: Mimia Johnson
Associate Creative Director: Angela Granados
Senior Copywriter: Scotty Mendlinger
Senior Creator: Briana Plantyn
Creator: Mereyah Cage

VP, Director of Strategy: Hayley Grant
Senior Strategist: Janie Matthews

VP, Client Partnerships: Meredith Montana
Senior Account Executive: Michelle DeSantis

Producer: Joey Joseph-Stokes

Project Manager: Vicky Tahos

Production Company: Eva Nosidam

Chief Production Officer: Maya Brewster-Dorian

Executive Producer: Mat Hollis

Executive Producer: Laura Shea

Senior Producer: Naina Pomerantz

Producer: Colin Lewis

Production Coordinator: Jes Pappalardo

Director: Nema Vand

DP: Aaron Phillips

Editor: Ryan McIlraith

Lead Assistant Editor: Haley Insley

Colorist: Oliver Eid

Audio Engineer: TJ Dumser

ADVERTISING

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