Description
Toyota’s first-ever GR Corolla pushes the limits of performance further than ever before. So we pushed the limits of film-making with a 2-minute content piece, titled Metalmorphosis, which merges camera, car, cinematography and stunt driving to tell the Gazoo Racing story.
With an abandoned raceway as the backdrop, hundreds of illustrated frames over 1.2km long were pasted along the barriers, tunnels and track. Car mounted cameras inside and out of the car then captured the static artwork at speed to create a number of live animations - no visual effects, no post, no green screening.
This professional campaign titled 'Metalmorphosis ' was published in Australia in March, 2023. It was created for the brands: Toyota and Toyota Gazoo Racing, by ad agency: HERO. This Film medium campaign is related to the Automotive industry and contains 2 media assets. It was submitted about 1 year ago by Associate Creative Director : Shane Geffen of VMLY&R Melbourne .
Credits
Advertising Agency: HERO
Production Company: Scoundrel
ECD: Shane Geffen
CD: Andrew Woodhead
CD: Pat Langton
Copywriter: Will Fox
Copywriter: Annie Sullivan
Broadcast Producer: Margot Ger
Head of Strategy: Tallon Mason-Kaine
Client Service Director: Richard Hayes
Group Business Director: Charlie McDevitt
Business Director: Lucy Bell
Business Manager: Johnny Lwin
Production Company: Scoundrel
Director: Toby Pike
Executive Producer: Kate Gooden
Producer: Alex Tizzard
DOP: Stefan Duscio
Post Production: Heckler
Editor: Andrew Holmes
Illustrator: James Jirat Patradoon
Animation Studio: Mighty Nice
Sound Design & Music: Squeak E. Clean Studios
Engineer: Paul Le Couteur
