Meant to be Discovered

Silk & Spice, a premium Portuguese wine brand imported and distributed in North America by Sogrape, have today launched a regional awareness campaign ‘Meant to be Discovered’ by installing a billboard on a desert island for a wine that’s just meant to be discovered.

Sat at an undisclosed location, the billboard has a box built into it containing a real bottle of Silk & Spice wine, a corkscrew and a wine glass for those fortunate enough to find it. A piece of treasure thats just meant to be discovered. The idea pays tribute to the long standing historical connection of exploration between the USA and Portugal, and celebrates wine lovers delight in the discovery of a delicious new wine.

Other elements of the ‘Meant to be Discovered’ campaign are digital, social and point of sale activations. A film which runs on digital and YouTube, Facebook and Instagram channels shows the billboard installed on the island, just waiting to be discovered. It’s a retrospective nod to the adventurous Portuguese sailors who ventured across the Atlantic Ocean in the 15th century, driven by the curiosity to connect with their new world neighbours in North America.