Description
Breasts. Once they’re on your mind, you begin to see them everywhere – or at least throughout Aotearoa, thanks to a visual Breast Cancer Foundation NZ (BCFNZ) mammogram reminder campaign, developed by Ogilvy NZ.
Live now, the ‘Maybe it’s a sign’ campaign aims to create an always on mammogram reminder, deploying images of breast-like objects throughout the country and on a hero social film with a simple call to action; maybe it’s time to book a mammogram.
This professional campaign titled 'Maybe it's a Sign' was published in New Zealand in April, 2024. It was created for the brand: Breast Cancer Foundation NZ, by ad agency: Ogilvy NZ. This Film and OOH Outdoor media campaign is related to the Health and Public Interest industries and contains 1 media asset. It was submitted 18 days ago.
Credits
Creative and Strategy - Ogilvy
Media – Spark Foundry
Photographers - Michelle Hyslop, Charlotte Delaporte
