Description
Leading global performance running lifestyle brand, Saucony, is announcing a new campaign from full-service creative agency, Doner and the Doner Partners Network. The campaign takes on a topical and troubling health issue: too much screen time.
People today are spending too much time on their phones and not enough time being active. Inspired by research conducted by DPN research firm, HarrisX, the average person scrolls the distance of three marathons (78 miles!) annually on their phones. The research also found that over 60% of Americans report that their daily smartphone usage has increased year over year.
To combat this issue, Saucony and Doner created "The Marathumb Challenge”, a branded 6-week experience that measures the distance consumers scroll and pits it against the distance they move each week. If a user moves further than they scroll, rewards in the form of exclusive Saucony branded merchandise will be given to hundreds of participants. Consumers can take part in The Marathumb Challenge by downloading the Marathumb app on iOS and Android.
To drive awareness and engagement of the Marathumb Challenge, Doner created a global integrated campaign including, digital, social, e-commerce, retail extensions and OOH.
The Marathumb Challenge begins on January 22, coinciding with and ignite the launch of the Saucony Ride 17 running shoe, crafted for everyday movement (the focus of this campaign) and longer runs. The campaign will run in the US, France, Sweden, the UK, Canada, Australia, and Italy.
This professional campaign titled 'Marathumb Challenge' was published in United States in January, 2024. It was created for the brand: Saucony, by ad agency: Doner. This Integrated medium campaign is related to the Sportswear industry and contains 1 media asset. It was submitted 3 months ago.
Credits
Agency: Doner
Wendy DeWindt, EVP Brand Leader
Maddie Sager, Senior Account Executive
Alex DeMuth, Associate Director, Strategy
Colin Jeffery, Chief Creative Officer
Jeffrey Beck, Group Creative Director
Angelo Patrona, Creative Director
Liam Soren, Creative Director
Dylan Lang, Sr Art Director
Apple Xenos, Associate Creative Director
Jennie Hochthanner, SVP Director of Motion Content
Domenic Caruso, Sr Broadcast Producer
Sheryll Kollin, SVP Director of Business Affairs
Theresa Bland, Business Manager
Jim Jakubiec, Talent Manager
Paul Brown, Proofreader
Dieter Miller, Retoucher
Tony Del Bel, Sr. Audio Director
Jessica Shamma, Sr Integrated Producer
Jennifer Rhodes, SVP Director of Studio Operations
Doug Thomson, Print Production Director
James LaMoreaux, Art Producer
Christopher Kelley, Associate Design Director
Matt Sommerfield, Retouching Director
Kathryn Smith, Associate Director, Project Management
Ben Grossman, Chief Strategy Officer
Sarah Whitton, Project Manager
Brand: Saucony
Jordan Yob, Senior Brand Marketing Manager
Andrea Love, Marketing Operations Manager
Whitney Parks, Senior Marketing Director
Ian Dunn, Global Head of Creative
Kathryn Pratt, Chief Marketing Officer
PR Agency: KWT
Lauren Wright, Vice President
Tiffany Trilli, Sr Account Supervisor
Jessica Spar, Senior Vice President, Social Media + Influencer Marketing
Antonia Paruolo, Sr Account Executive
Emily Robertson, Account Supervisor, Influencer Marketing
Research: HarrisX
Content: Wolfgang Production & NativeFour Production
CGI: Frame48
App Creation and Development: Huncwot & Airnauts
