Description
After two years since the Pandemic started, Theaters in Peru still have capacity restrictions. 35% of the seats remain empty, which means 35% of unsold tickets. Therefore, at Oechsle, one of the biggest retailers in Peru, we decided to help the Theaters by buying the unsold tickets to sit our Mannequins in the restricted seats and show our collections in an unusual way.
This professional campaign titled 'Mannequins Spectators' was published in Peru in May, 2022. It was created for the brand: Oechsle, by ad agency: Fahrenheit DDB. This Ambient, Direct, and Experiential media campaign is related to the Fashion industry and contains 1 media asset. It was submitted almost 2 years ago by Creative Copywriter: Gonzalo of Fahrenheit DDB.
Credits
Agency: Fahrenheit DDB
Client: Oechsle
Campaign: Mannequins Spectators
General Accounts Director: Alberto Goachet
Account Director: Jackie Oneto
Account Supervisor: Samantha Capurro
Chief Creative Officer: Ricardo Chadwick
Executive Creative Director: Sergio Franco
Creative Team: Gonzalo Pazos / Angelo Gonzales
Brand Creative Director: Lorena Collatón
Production Director: Andriette Helm
Editor: Enmanuel Hernandez
Production Company: Playroom
Production Crew: Karel Marcenaro / Luis Saavedra / Yamil Fajrry / Luiggi Ricra Davalos
Audio: Adolfo Gazzo (Creasonica)
Client Approval: Milenka Carrillo / Alyssa Macchiavello / Alexis Solano / Camila Firbas
