Make the stadium speak in Morse code during the OM-PSG football game
Agency: Publicis Sport FR
Description
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Publicis Sport and Enedis make the stadium speak in Morse code during the OM-PSG football game
Benefiting from the huge crossroads of the audience of the traditional OM-PSG football game, Enedis launched the kick-off of its campaign designed by Publicis Sport, aimed at raising public awareness of solutions to reduce the carbon impact of major sports and cultural events.
Many major events such as football or rugby games, concerts, festivals or even fashion shows still operate mainly with generators powered by fossil fuels. These generators serve as the main and emergency power supply, with the power grid only being the last resort. And yet, given the technical and technological reliability of the French electricity network, available 99.99% of the time, being connected to the network during events would help to decarbonize events. Enedis has therefore launched an awareness campaign.
Enedis raised the awareness of the spectators and television viewers of the match, via a message in Morse code (by a flashing LED) at the edge of the field "SOS, plug me in", before revealing at half-time the ambition to connect the events.
This unprecedented screen hacking operation was relayed by many influencers and created many conversations on social media before the campaign film was broadcast live on Prime Video and Equipe TV in the 60s version in a media plan managed by Havas Media. The complete project is recapitulated on the event page https://www.enedis.fr/branchonslesevenements. The operation generated more than 630,000 views in less than 12 hours!
A brand film, where the Stadium with a capital S, remembers how much the energy of the fans fascinates it, before calling on us for help and trying to reduce the carbon footprint of its events.
In France, a connected event makes it possible to reduce CO2 emissions linked to electrical energy needs by 90% compared to an event operating on diesel generators with a power of less than or equal to 1000 kW. For example, a single professional football match broadcast on television consumes 4,000 litres of diesel, i.e. the emission of 12 tons of CO2 equivalent or even 70 Paris-Marseille journeys in a combustion engine car.
This professional campaign titled 'Make the stadium speak in Morse code during the OM-PSG football game' was published in France in March, 2023. It was created for the brand: Enedis, by ad agency: Publicis Sport FR. This Experiential medium campaign is related to the Public Interest, Public Utility, and Sports industries and contains 1 media asset. It was submitted about 1 year ago.
