Make A New Day Resolution

When it comes to making healthy life changes, thinking in terms of an entirely New Year is daunting. It feels good to think about setting the new year off right, when the new year hasn’t shown up yet. But when January first arrives, the year suddenly feels like…365 actual days.

But what if instead of counting down to a year, we counted down to a day, and took the pressure off the other 364?

The 360-campaign seen across TV, radio, out-of-home, digital, and social, features the anthem spot, encouraging people not to make a New Year’s Resolution, but a New DAY Resolution. LA Fitness, and its bay area sister City Sports Club, want people to know that anything can be your spark, and every day is a chance to hit reset. Not just January first.

Christian Breslauer, who has a history of directing music videos for artists including Lizzo, SZA, John Legend, Charlie Puth and more, directed the spot which began airing this month.

The Woo, creators of the full campaign which includes TV, radio, digital, social and out-of-home, has a long-standing working relationship with LA Fitness.

Production was handled by London Alley, a creative company with strong roots in music video production and creation of culturally relevant work for brands including Pepsi, CANN, Sony, Google Play, and more.

Founded in Southern California in 1984, Fitness International, LLC is one of the fastest-growing health club chains in the U.S., with over 700 locations in the U.S. and Canada. The company’s mission is to help as many people as possible achieve the benefits of a healthy lifestyle, offering its members the widest range of amenities.