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Kajaria

Magnificent 7

Agency: Socio Street Advertising LLP

Description

The "Magnificent 7" campaign serves as an extension of the "Desh ki Raunak" initiative launched by Kajaria Plywood in October 2023. This campaign showcases seven stunning temples across India, highlighting their captivating architecture and unveiling intriguing facts about them. The primary objective of this campaign is to educate people about the rich heritage of Indian temples that often goes unnoticed. The featured temples include Kedarnath Temple, Meenakshi Temple, Vittala Temple, Konark Sun Temple, Kailasa Temple, Kamakhya Temple, and Ranakpur Jain Temple.

To enhance the campaign's impact, the team conducted a Vox pop, engaging people with questions about the temples and Indian culture, along with incorporating influencer videos. The campaign garnered significant attention, being featured in 13 media coverages, and received commendation for its professionalism. Titled "Magnificent 7," the campaign was unveiled in India in February 2024.

This professional campaign titled 'Magnificent 7' was published in India in February, 2024. It was created for the brand: Kajaria, by ad agency: Socio Street Advertising LLP. This Digital medium campaign contains 9 media assets. It was submitted about 1 month ago by Managing Partner: Kunal Chandiramani of SocioStreet Advertising LLP.

Credits

Advertising Agency : SocioStreet Advertising LLP, New Delhi, India

Art Director: Daman Anijwal and Arpan Chakraborty
Copywriter: Ashna Rajvanshi
and Kriti Vohra
Video Director: Rishab Kumar Kanojiya

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