Made in Social Housing

Housing and homelessness charity Shelter has launched a new campaign urging people to help end the housing emergency by supporting the building of more quality social homes.

‘Made in Social Housing’ celebrates the benefits of social housing, from the long-term secure tenancies with rents tied to local incomes, to the sense of community it provides, which offer people a springboard to build better lives.

With more than 1.3 million households stuck on social housing waiting lists in England, and homelessness at record levels, the campaign reminds audiences that too few people are able to reap the benefits of a social home because successive governments have consistently failed to build enough of them. It was devised by Shelter’s in-house Creative Team, directed through Knucklehead and is being supported by Yonder Media.

The campaign features a range of people, who have all lived in, and reaped the rewards of social housing, including well-known faces like actor Eddie Marsan, singer Suggs from Madness, and presenter Yinka Bokinni, who feature in the hero film. Celebrities such as Gok Wan, Naomie Harris, Micah Richards, Ashley Madekwe, and George Clarke will also lend their support online.

The campaign breaks on 8th May and will run for seven weeks across TV, online and podcasts in England. Going beyond the traditional paid media experience, the integrated campaign includes touch points across Shelter shops and partnerships.