Love in Amorfinos

Amorfinos is a musical genre based on an ancient poetic tradition created in the countryside of Ecuador, in which a man and a woman declare their love for each other. Since their creation over 150 years ago, these songs have only been for heterosexual couples, leaving other types of love aside. Amorfinos are recognized as Ecuador's intangible cultural heritage and are taught in all schools in the country. Together with Grupo Manchecaña and members of the LGBTIQ+ community, Paradais DDB created the first amorfinos for same-sex couples for Xtrim. With well-known local artists and the composition of two musical themes, the set of songs was released on social networks, radio stations across the country, and various digital platforms.