Let There Be Sparks

This Holiday season, Sephora, in collaboration with BETC Etoile Rouge and BETC Fullsix, invites us to rediscover the magic of the season through a poetic 360° communication campaign.

This is a new opportunity for Sephora, a name synonymous with beauty leadership, to remind the world of the unlimited power of beauty. It’s the power of bringing people together, beauty as the starting point for unforgettable experiences that celebrate the uniqueness that lies within each of us.

The campaign features an enchanting film and print series, both directed by Jonas Lindstroem (ICONOCLAST), and an inspiring musical edit of “Your Own Hands” by Joe Bel.

Breaking away from traditional motifs, the film is an ode to the unexpected joys of life, to celebration, creation, and the art of sharing between people of all ages and backgrounds. The film echoes the belief that the most memorable moments in life are the ones that don't go as planned, but that become exceptional when we decide to own them.

Based on inspiring human insights, the story captures the individual and collective Holiday wishes of a mixed family — a mother gifting herself a package “from me to me”, a young girl receiving her first mascara (a symbol of beauty exploration, discovery and self-confidence) from an inspiring sister figure and a father offering his son his first fragrance with personal sincerity.

To complete the campaign, a second film showcases the season's flagship products, available online and in all Sephora stores, as opportunities to reveal the spark in each of us.

Expect to see this dazzling campaign come alive from November 2023 on TV, digital platforms, in-store displays, and across various social media channels, OOH, and DOOH in the Europe zone (including the United Kingdom).