Description
Now in its third year, IRN-BRU’s popular Taste Debate returns with ‘WIRE’, a short film created by Leith, that comically explores the ambiguity of IRN-BRU’s taste. The new campaign see’s Scotland’s most loved soft drink move away from linear TV, to connect with Scotland’s Gen Z audiences across all major BVOD platforms, Netflix, Cinema, and Twitch, in an integrated video-led media strategy planned by the7stars.
‘WIRE’, opens with two American cops frantically trying to defuse a ticking-time bomb - when a dispute starts over whether IRN-BRU tastes like Tutti Frutti or bubble gum flavour. Hilariously, the duo are completely distracted by the pressing task at hand when we hear a loud bang. The ad closes with two flaming cans of IRN-BRU and the endline: “LET’S JUST AGREE IT TASTES BANGIN’”.
This professional campaign titled 'Let’s Just Agree It Tastes Bangin' was published in United Kingdom in March, 2023. It was created for the brand: IRN-BRU, by ad agencies: the7stars and The Leith Agency. This Film medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted about 1 year ago.
Credits
Client / IRN-BRU
Marketing Director / Adrian Troy
Senior Brand Manager / Grant Cuthill
Agency / The Leith Agency
Creatives / James Swan, Sam Muir
Agency Producer / Emma Hamilton
Account Director / Owain Cowx
Account Executive / Aaron Donald
Head of Strategy / Vic Milne
Head of Social/ Tom Kelly
Production House/ Another Film Company
Director/ Brad Lubin
Media / the7stars
Planning Lead / Emma Ramji
AV Lead /Ben Richardson
Planner / Olivia McLean
Planner / Alastair Beardmore
