Description
The series showcases art that was created on Lenovo Yoga laptops, powered by Intel Evo platform’s cutting-edge technology; establishing Yoga as a medium to inspire artists to express themselves.
The concept of the series is to bring together two creatively diverse artists in one episode– one from a traditional school of thought and the other from a tech-based one. The show has 8-10 minute episodes capturing the behind-the-scenes antics and use of cutting-edge technology in the process of creation. The result is a bold, innovative, and immersive musical experience. The artists featured in the series are Santanu Hazarika (multi-disciplinary visual artist), MC Heam (rapper and producer), Meher Malik (belly dancer), and Prithvi Shetty (graphic designer and music producer). 1st episode is now out on Lenovo India’s YouTube and Instagram channels. The series will stream on Disney+ Hotstar mid-June.
This professional campaign titled 'Brave New Art' was published in India in June, 2023. It was created for the brand: Lenovo, by ad agency: FCB Kinnect. This Digital medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted 11 months ago.
