Description
Inspired by consumer insights, Philadelphia brings sustainability to its brand strategy and wants to leave fewer traces: from supporting the reduction of food waste towards being more sustainable from farm, to tub, to your table.
Philadelphia, a Mondelez brand in Europe, is helping to fulfill the company’s 2025 goals for “Snacking Made Right” with clear objectives on carbon reduction, increased use of recycled plastic, reduction of waste in manufacturing, good farming practices, amongst others. To bring these actions to life, the campaign is anchored in a strong product truth: so deliciously creamy you never want to leave a trace of it on your plate. Something the brand has adopted as its mantra on sustainability: to be the cream cheese that seeks to leave fewer traces.
This professional campaign titled 'Leave Fewer Traces' was published in France in April, 2022. It was created for the brand: Mondeléz, by ad agency: Ogilvy Paris. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 2 years ago.
Credits
Creative Agency: Ogilvy Paris
Presidents: Matthieu Elkaim, Emmanuel Ferry
Chief Creative Officer: Matthieu Elkaim
Creative Director: Juana O Gorman
Artistic Director: Celine Mullier
Copywriter: Thibaut Fulin
Creative Lead Social Branding: Marylou Cappelli
Artistic Director (Motion) Social Lab: Benjamin Cottray
Global Strategic Partner: Pauline d’Albis-Desforges
Senior Strategic Planner: Catherine Sackville-Scott
Strategic Planner: Johanna Camenen Djian
Business Partner: Mélanie Marchand
Account Director: Kévin Martin
Account Executive: Camille Basset, Louise Baudoin
Production Consultant: Tobiasz Bartold
Production Company: POP Studios
Director: James Maciver
DOP: Fabien Peborde
Photographer: Geoffrey Mitre
Casting: Sandra Toussaint
Sound: Martin Herail, Prodigious
Production Lead Mondelez: Augustin de Teillac
Producer: Neyla Ben Hamouda
Production Manager: Laurent Canizzo
Post production Manager: Pierre-Antoine Yvon
