Description
Challenge:
To reach recruiters looking to hire blue collared workers in Lucknow
and Kanpur
Idea:
Implemented ACD Method | A = Awareness C = Consideration D = Drive
Conversion. We used this method to make our funnel. We started with relevant placement by using display ads to collect information about the audience followed by search ads that carried 5 ad groups and each ad group targeted different categories of keywords
• Brand Keywords: Like Goodworker
• Generic Keywords: Job Posting Sites
• Competition Keywords: Apna Naukri
• 2 City-Specific Keywords: Job posting Lucknow
Results:
Delivered Leads: 4.2K+
Conversion Rate: 5.2%
Industry Conversion Rate: 2.5%
This professional campaign titled 'Lead Gen Campaign ' was published in India in July, 2023. It was created for the brand: Good Worker, by ad agency: NEM Digital. This Digital and Direct media campaign is related to the Other industry and contains 4 media assets. It was submitted 10 months ago by India's First 'Direct To Fan' Marketing Agency: Nothing Else Matters of NEM Digital .
Credits
Nothing Else Matters
