Launch of the MiniBox store

Minibox Brazil, an innovative variety store, hired the advertising agency La' Marka for its launch campaign. The company deals in home goods, decor, stationery, pet products, and a wide range of imported gifts. Minibox stands out for offering unique products that are popular on social media, aiming to be the physical destination for internet trends.

La' Marka was challenged to develop the concept for Minibox and its launch strategy. The agency came up with the slogan “Because life is full of surprises,” positioning Minibox as synonymous with novelty and surprising gifts.

A bold move by La' Marka was to transform the store's construction hoarding into a huge gift wrapper, bearing the message “Coming soon. A big surprise. Or rather, several.” This teaser strategy garnered significant interest, leading to widespread coverage on social media, including a video from @saoluisshopping with over 249,000 followers.

In the week leading up to the opening on December 1st, the campaign intensified with the placement of various boxes in the mall corridors, standing out against the Christmas decorations and further piquing public curiosity.

Recognizing the interest in the campaign, La' Marka sought to engage the audience even more by producing sheets of small stickers distributed as freebies to the company's customers.

The success of the teaser campaign was so significant that Minibox reconfigured its internal layout and window decoration to incorporate the boxes from the advertising campaign, adapting the agency’s concept to the store environment. This alignment led to sales that far exceeded Minibox's expectations, prompting a doubled effort to restock products during the Christmas shopping season.