Description
Getting to the airport is stressful. But when you take the UP Express, it doesn’t have to be.
This campaign sees the classic song “Leaving On A Jet Plane” turned into an ode to all the things that can go wrong on the way to the airport.
Also included in the campaign is new signage en route to Pearson Airport to reach people in traffic by pulling in real-time flight data, along with targeted digital ads to connect with travellers as they book flights and accommodations.
This professional campaign titled 'Keep Your Trip on Track' was published in Canada in October, 2021. It was created for the brand: UP Express, by ad agency: Rethink. This Integrated medium campaign is related to the Transport industry and contains 3 media assets. It was submitted over 2 years ago by Communications Manager: Sara Lemmermeyer of Rethink.
Credits
Advertising Agency: Rethink, Toronto, Canada
