Description
To celebrate World Down Syndrome Day (21 March 2022) CoorDown launches their global awareness campaign “JUST THE TWO OF US”, to promote the right of people with Down Syndrome to experience romantic and sexual relationships and receive correct and accessible information to enjoy a full and healthy sexual freedom.
Through a crescendo of scenes bordering on the absurd, the campaign video makes use of hyperbole to show how families, especially when it comes to romantic relationships, can become a cumbersome presence in the lives of people with intellectual disabilities. Amid smiles and emotions that are too openly "shared", the message of the starring couple leaves no doubt: "Love needs space". It is a difficult balance for parents and carers to find, balancing protectiveness with being supportive and wanting their loved ones to live life to the fullest. The video unfolds to the tune of a cover of the song "Just The Two Of Us" by Grover Washington Jr. and Bill W
This professional campaign titled 'Just the Two of Us' was published in United States in March, 2022. It was created for the brand: CoorDown, by ad agency: SMALL. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 2 years ago by Brooks: Zoe.
Credits
Advertising Agency: SMALL, New York, United States of America
Production Company: Indiana
Post: Proxima
Sound: Brava Gente
Music: Stabbiolo Music
