Johnson’s Baby The Other Mother's Day Campaign #HeartOfAMom

In this fresh, current, and truly inspiring campaign for Thai Mother’s Day, Johnson’s Baby and BBDO Bangkok aims to reinvent the concept of a "Mother", by demonstrating that mothers are anyone who cares for others, anyone who considers themselves to be one, no matter their appearance or gender.

The campaign, named #HeartOfAMom aims to promote the equality, inclusion, and diversity of motherhood, highlighting the deep bond between mothers and their children that goes against the social norms and the gender-based stereotype of motherhood and doesn't conform to social context. Featuring real-life experiences of four mothers across spectrums, the campaign captures today’s diverse and inclusive society through their unconditional devotion and dedication to their children.