Job Well Done

As the 2021/22 football season commences, Screwfix is entering its eighth year as a football sponsor on Sky Sports across the UK and Ireland. As an extra touch this year, the retailer will also be adding Soccer AM to its sponsorship line-up alongside Sky Sports, Quest, and S4C, offering a nine-month campaign full of humour, positivity, and a real celebration of the sport.
Whilst last year’s sponsorship focused on enjoying football at home during the pandemic, this year’s idents focus on returning to some sense of normality, and celebrating a job well done for both the audience and the players. The light-hearted spots begin with real-life scenarios of tradespeople finishing their work, before a sponsorship board slides into the background of the scene, and a voice-over asks them about the work they’ve just completed - reminiscent of a post-match interview.