Jeans On
Main Film - DC
Photography
TikTok/ IG Reel
Description
We ran a local campaign under a global campaign with the same creative platform that utilized influencer talent and TikTok Creator Studio to create a catchy rap song reflecting Middle Eastern culture. The message is simple: American Eagle is the go-to brand for all denim needs. It's an inclusive and relatable brand that gets me and my interests. The goal is to be recognized as the top Jeans Brand.
This professional campaign titled 'Jeans On' was published in Egypt, Saudi Arabia, and United Arab Emirates in September, 2023. It was created for the brand: American Eagle Outfitters, . This Content, Digital, and Film media campaign is related to the Fashion industry and contains 7 media assets. It was submitted 3 months ago by Creative Solutions manager: Ali Abdeldaym of Alshaya Group.
Credits
Brand: American Eagle
Production House: Bigfoot Films
Directed by: Ali Abdeldaym & Yassin Montasser
DOP: Julien Kai
Creative Leads: Ali Abdeldaym & Yassin Montasser
Creative Team: Mohamed Tharwat - Nouran Atef
Brand Team: Malak Gomaa, Lovely Canlas & Aoife Musgrave
Executive Producer: Aly Seifelnasr
Producer: Farah Abdulkader
Line Producer: Rania Salamé
Photography: Lynn Dagher
Analog Photography: Ali Abdeldaym
1st AD: Ryan Domigpe
Art Director: Pranali Diwadkar
Stylist: Fabiana Lolli
MUA: Merve Cangokce
Editor: Cherine Atef
Mixed Media: Ali Abdeldaym
Colorist: Essam Abdel Salam
