Jason Wu for Brizo

Brizo and its agency of record, Young & Laramore, who have announced the launch of a new kitchen faucet line with esteemed fashion designer, Jason Wu. While this may seem like an unlikely pairing, the agency (which helped create Brizo in 2006) has always maintained that Brizo isn’t a faucet company, it’s a fashion label. This led to the agency introducing the brand to a young fashion designer named Jason Wu that same year. As his label rose to prominence, so did Brizo. The brand has been a key sponsor of his runway shows, and in 2012, the two made headlines by collaborating on the Jason Wu for Brizo Bath Collection.
The 2012 Bath Collection was renowned for its matte black finish. Black fittings weren’t popular yet in the interior design world, but Jason and Brizo’s vision quickly caught on and the collection became an instant classic. For the Kitchen launch this year, they chose something equally groundbreaking, but completely different from the Bath collection – a matte white finish. And with fashion at the heart of the brand, Y&L focused on bringing to life a vision as stunning as the collection itself in the launch campaign. The team took cues from Jason’s own inspiration and Fashion Week shows, using florals to showcase the collection’s distinctive matte white finish.