It's okay to get creative at the dinner table.

Nurture Life packs don’t only tell the story of what’s inside; they incorporate the kind of whimsy and creativity kids love. With over forty unique SKUs, each meal has its own illustration—something harder to achieve if we had instead opted to use studio photography or lean into some of the design trends that often get utilized. Having a really distinct visual brand language, even if it bucks the trends or doesn’t seem to match where things are going, can become ownable. That’s the benefit of having high art in brand design.