Description
The campaign for UNESCO, supported by the Brazilian Ministry of Human Rights and Citizenship, aims to expose a side of aging often overlooked: violence against elderly people in Brazil. The idea is to use Artificial Intelligence, a trending topic, to draw attention to an issue that goes unnoticed: confronting the idealization of our old age, showing that it's not yet a reality for a large part of the population. We tend to romanticize old age that is sadly not accessible to everyone, blinding us to a reality experienced by millions of elderly people every day.
In 2022, there were 97 thousand reports of violence in Brazil, according to the National Human Rights Ombudsman. In the first quarter of 2023, there were more than 47 thousand reports and over 282 thousand violations
This professional campaign titled 'Is this how you see me?' was published in Brazil in June, 2023. It was created for the brand: UNESCO, by ad agency: Cappuccino. This Digital, Film, and Integrated media campaign is related to the Public Interest and Public Utility industries and contains 4 media assets. It was submitted 10 months ago.
Credits
Agency: Cappuccino
Vitor Elman – Co-President / CCO
Cacá Passos – Creative Director
Bruno Ferro - Copywriting
Cristhian Fonteles - Art Director
Camila Teshima – Strategy Director
Rodrigo Martinez - CGO
Gabriela Gomes - Client Service
Tatiana Brossi - Production
Production Company: MOL
