Description
Do you know when the influencer has to post a video apologizing for something bad she did or said? We played around with this to draw attention and attract more donations to Obra do Berço, an almost century-old entity in Rio de Janeiro, Brazil, that takes care of children from zero to four years old. The influencer who agreed to join the campaign and got into character is Anny Meisler (@annybmeisler) a businesswoman who talks about family, children, fashion and decor.
This professional campaign titled 'Influencer Canceled!' was published in Brazil in May, 2023. It was created for the brand: Obra do Berço, by ad agency: 11:21. This Digital medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted 12 months ago by CEO / CCO: Gustavo Bastos of 11:21.
Credits
Agency: 11:21
Production Company: Blackbird
Director: Ricardo Oliveira
Copywriter: Gustavo Bastos
Art Director: Diego Crisostomo
