Inclusive Safety
Description
Safety beyond the road
Getting around cities is difficult for people with reduced mobility, as they face barriers that are dangerous for them. 40% of the population has reduced mobility. That is why Volvo, the safest car brand on the market, aims to change this reality. For the first time in its history, Volvo takes safety beyond the road. The result? Inclusive Safety, a device that collects and filters the information shared by Volvo vehicles in real time, with the objective of knowing the most accessible route. The initiative made it possible for people with mobility problems to move around cities safely and independently.
Because when you feel safe, you can be truly free.
This student campaign titled 'Inclusive Safety' was published in Spain in April, 2023. It was created for the brand: Volvo, by ad school: Brother Escuela de Creativos. This Direct medium campaign is related to the Electronics, Technology, Health, and Transport industries and contains 1 media asset. It was submitted 11 months ago.
Credits
Advertising School: Brother Madrid Escuela de Creativos
Creative Art Director: Camila Canova
Creative Copywriter: Juls Paris
Motion Grapher 3D: Jorge Albornoz
Motion Graphics Designer: Araliz Medina
