Description
Chennai is a seamless blend of the old and the new. As renowned as it is for its rich tapestry of art, music, dance, and cuisine, it is equally famous for its thriving IT sector. This marriage of tradition and modernity has created a fascinating cultural mosaic that is both timeless and visionary, enhancing the city’s charm.
Launching the second Imagine Apple Premium Partner Store in Chennai posed an unusual challenge: We had to win the hearts of Chennaites by showcasing the Imagine-Apple experience and appealing to their diverse sensibilities, ranging from the culturally rich to the technologically savvy.
For this purpose, we fused two elements familiar to both worlds: sound and colour.
We blended Apple's iconic ringtone with traditional Chennai sounds, resulting in a unique and attention-grabbing sonic identity.
The curation of India’s first official cultural ringtone was approved by Ample.
This professional campaign titled 'Imagine Apple Premium Store' was published in India in August, 2023. It was created for the brand: Apple, by ad agency: Aaiba Design. This Audio, Design, and Film media campaign is related to the Electronic Devices industry and contains 1 media asset. It was submitted 5 months ago.
Credits
Saurabh Chandekar
Founder, Creative Director
Rasika Chandekar
Founder, Director
Harish Suvarna
Business Head
Apeksha Soparkar
Content Curator
Tanvi Dhapare
Strategy Head
Sadanand Bendre
Copywriter
Jidnyasa Kochrekar
Designer
Prachi Botle
Designer
Saniya Rele
Designer
Shreya Patil
Illustrator
Prathamesh Jagtap
Motion Designer
Special Thanks
Krutika Potdar
Sahil Wagh
Sakshi Garje
Manasi Kanitkar
Pranoti Vishwasrao
Siddhi Sant
Sunil Suvarna
Rivaan Vacations
Team AAIBA
Team Ample
Partha Sarthy
Amol Bhoyar
Aditi Shukla
Chennai Team
S. Balachandar
Libin Mathew
Music
Music Composed, Arranged, Produced: Gaurav Korgaonkar
Guitars: Onkar Tarkase
Mixed By: Praveen Muralidhar
soundimpressions
Voice Over
Rupali Shinde
