Description
Independent creative agency Madwell teamed up with The Ad Council and the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) to launch PSAs that aim to get marijuana users to think twice before getting behind the wheel and driving while high. The work is part of NHTSA and The Ad Council’s Drug-Impaired Driving Prevention campaign, which launched in spring 2019 to address this pressing traffic safety issue, which is growing increasingly important as more states legalize the sale and usage of marijuana.
Research indicates that young men do not believe consuming marijuana has an effect on their driving. Thus, the challenge for this campaign is to create doubt in this long-standing claim, while taking into account that the young male target trusts their experiences over experts, especially when it comes to something as polarizing as marijuana usage, and is highly resistant to being told what to do.
This professional campaign titled 'If You Feel Different, You Drive Different' was published in United States in January, 2022. It was created for the brand: Ad Council, by ad agency: Madwell. This Film medium campaign is related to the Health and Public Interest industries and contains 2 media assets. It was submitted over 2 years ago.
Credits
Advertising Agency: Madwell
CCO, Co-Founder: Chris Sojka
Associate Creative Director: CJ Thomas
Associate Creative Director: Jason Torrez
Associate Creative Director: Alex Rhubart
Designer: Emma Gaedje
Sr. Copywriter: Laura Munoz
Copywriter: Emma Turetsky
VP, Client Services: Gabriela Benitez
Account Director: Keisy Bisono
Account Supervisor: Kristen Paterno
COO: Sandy Sherman
VP, Production: Klodet Torosian
Senior Producer: Colin Nichols
SVP, Head of Integrated Strategy: Amber Hahn
Senior Strategist: Madie Oldfield
Strategist: Hayley Yates
VP, Media: Lindsey Boan
Director, Integrated Media: Jenny Liu Pearson
Media Planner: Victoria Piersanti
Production Company: Starfish
Director: Amilcar Gomez
Assistant Director: Gary Dejesus
Executive Producer: Jenita Spirtovic
Line Producer: Issac LeFevre
Unit Production Manager: Chiara Gerek
Director of Photography: Jason Banker
Wardrobe Stylist: Tiffani Williams
Hair Stylist: Brenton Diallo
Makeup Artist: Fredy Anaya
Editorial/Post Company: Naked City Films
Editor: David Schmidt
Executive Producer: Mike Sitley
