Description
30% of the Brazilian population (around 50 million people) have bad breath. To overcome this issue, besides cleaning the teeth you need to clean the tongue. What if we could bring up iconic tongues to create awareness?
This student campaign titled 'Iconic Breaths' was published in Brazil in April, 2024. It was created for the brand: Colgate, by ad school: Redhook School. This Digital, Integrated, and OOH Outdoor media campaign is related to the Health industry and contains 8 media assets. It was submitted 13 days ago by Copywriter: Gonçalo Canita of Redhook School.
Credits
Advertising Agency (School): Redhook School, Curitiba, Brazil
Art Director: Jeff Iago, Julio Silva
Copywriter: Gonçalo Canita, Igor Gabardo
Professor / Instructor: Italo Medeiros, Victor Afonso
Brainstorm: Gonçalo Canita, Igor Gabardo, Jeff Iago
