Description
Influencer, mother, and so much more, the show provides a sneak peek into her life of luxury as she jet sets around the world, manages her relationship with football superstar Cristiano Ronaldo, and how she went, almost overnight, from selling bags to collecting them.
For this season, Netflix has launched a disruptive campaign that takes her passion for bags and her role as an international icon to a new level in a way nobody could have expected. The advert for the show, having been displayed on Madrid’s main street, will be made into a line of exclusive bags and gifted to people all over Spain. That’s right, exclusive designer bags available to win. You may have even seen her with one when she appeared on cult show El Hormiguero last week.
All you have to do to be in with the chance of winning one of these sought-after items is share a photo of the billboard – either your own or the one published by Netflix – on your social media profiles, saying why you deserve it and adding the hashtag #DAMEUNBOLSOGEORGINA. Winners will be notified after the closing date of the competition, 31st March.
This professional campaign titled 'I am Georgina' was published in Spain and United States in March, 2023. It was created for the brands: By Georgina and Netflix, by ad agency: DAVID Madrid. This Experiential and Integrated media campaign is related to the Fashion and TV and Streaming Promos industries and contains 6 media assets. It was submitted about 1 year ago.
Credits
Campaign: By Georgina
Agency: DAVID Madrid
Global CCO & Partner: Pancho Cassis Global
Global COO: Sylvia Panico
CCO: Saulo Rocha, André Toledo
Creative Director: Ana Martín Pérez, Jose Sancho
Head of Art: Camilo Jiménez
Art Director: Francesc Enrich
Copywriter: Maud McCaffrey
Head of Social Media: Alex Sánchez Mas
Head of Account: María García Herranz
Global Group Account Director: Lucila Mengide
Account Supervisor: Adriana González Cid
Account Executive: Judit Muñoz Valero
Production Director: Alejandro Falduti
Production: Sebastián Arce
Global PR Director: Sandra Azedo
CLIENT APPROVAL
Marketing Production Manager: Juan Muñoz Llorente Manager
Social Marketing: Marta Hurtado de Mendoza
Marketing Manager: Cai de Frutos
MEDIA AGENCY: Wavemaker
PRODUCTION HOUSE: Sal Gorda
Realizadora: Cecilia Conde
Photographer Director: Paco Gelardo
Photographer: Cuco Cuervo
Producer: Celia Garciìa
Photo and Artistic team: Mirta Rojo, Oìscar Calleja, Juan Martinez, Moìnica Oliver, Mariìa Morillas.
Textile Management and Production: Arantxa Mendez
