The passage of Hurricane Otis in Acapulco Mexico, left more than a million people affected, including 296,000 girls, boys and adolescents, and more than 190 schools.
Description
The passage of Hurricane Otis in Acapulco on October 25, 2023, left more than a million people affected, including 296,000 girls, boys and adolescents, and more than 190 schools.
The devastation of the educational infrastructure in Guerrero has caused the indefinite suspension of classes, leaving thousands of children and young people deprived of access to education. According to authorities, so far 190 schools affected by the hurricane have been identified. The interruption not only implies the loss of knowledge, but also the risk of unemployment for many families, worsening school dropout rates in a state with already high rates. This cycle perpetuates the cycle of poverty, deepening even plus the educational and socioeconomic challenges in the region.
Save the Children in order to guarantee a safe and inclusive return to school and in the shortest possible time, so that girls, boys, adolescents and young people can recover their development and learning processes, this hand in hand with schools, teachers and the educative community.
This professional campaign titled 'Hurricane Otis' was published in Mexico in April, 2024. It was created for the brand: Save the Children, by ad agency: Birth Group. This Print medium campaign is related to the Education and Public Interest industries and contains 1 media asset. It was submitted 13 days ago by VP Creativo: Ángel Sánchez of Birth Group.
Credits
Advertising Agency: Birth Group, México, CDMX
VP Creative: Ángel Sánchez
Head of Art: Jesús Fernández / Brenda Tapia
Creative Director: Viridiana Pérez / Lisseth Gonzáles / Héctor Chávez
Photographer: Cesar López / Issac Vakero
