Description
NCA and FAMILIA have teamed up to showcase a brief history of the Royal Enfield heritage in the UK and the love for the legendary Indian motorcycle brand. Directed by Adriaan Louw, the spot celebrates the enduring community spirit that Royal Enfield is known for, whilst welcoming a new generation of riders to the fold. Recognising that the category of motorcycles has often been seen as insular and out of touch, Adriaan was keen to evolve this perception, focusing on the key elements of community, energy, and authenticity.
This professional campaign titled 'Hunter 350' was published in United Kingdom in August, 2022. It was created for the brand: Royal Enfield, by ad agencies: FAMILIA and New Commercial Arts. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 1 year ago.
Credits
CLIENT: Royal Enfield (Eicher Motors Limited)
PRODUCTION
PRODUCTION: FAMILIA
DIRECTOR: Adriaan Louw
EXECUTIVE PRODUCER: Toby Walsham, Mikey Levelle
PRODUCER: Tom Birmingham
DOP: Thomas Revington
AGENCY
AGENCY: New Commercial Arts
FOUNDER, CREATIVE: Ian Heartfield
FOUNDER, CEO: James Murphy
FOUNDER, STRATEGY: David Golding
ARTISTIC DIRECTOR: Nici Hofer,
ART DIRECTOR: Kenny Meek
COPYWRITER: Mary Johansen
BUSINESS DIRECTOR: James Derrick
ACCOUNT DIRECTOR: Kate Kenyon
SENIOR PLANNER: John Blight
DIRECTOR OF PRODUCTION: Matt Craigie-Atherton
FILM & STILLS PRODUCER: Zeynep Strange
PROJECT DIRECTOR: Sylvie Edwards
CREW
DOP: Thomas Rivington
1ST AD: Benji Edwards
2ST AD: John Robinson
1ST AC: Justin McGillivray
GRIP: David Ashby, Emmet Cahill
GAFFER: Grant Campbell
DIT: Will Gardner
HAIR & MAKEUP ARTIST: Robyn Walsham
WARDROBE STYLIST: Justin Hamilton
PHOTOGRAPHER: James A Grant
ASSISTANT PHOTOGRAPHER: Luca Vincenzo, Isaac Dann
CASTING
CASTING: Lane Casting
CASTING DIRECTOR: Hannah Ashby Ward
EDIT
EDIT: Final Cut
EDITOR: Ryan Beck
GRADE
GRADE: Coffee & TV
POST PRODUCER: Thom Godsill
COLOURIST: Simona Cristea
FLAME / VFX / ONLINE: Rory Whittle
SOUND DESIGN & MIX: Wave Studios
SOUND DESIGNER: Jeff Smith
MUSIC COMPOSED BY: Richard Hawley
MASTER CONTROLLED BY: Warner
PUBLISHING: Universal
DESIGN
DESIGN: King Henry Soho
RETOUCHING: King Henry Soho
