How are you?

Christmas is a time for connection with those we care most about. At the end of another year of uncertainty and difficult times for many, it has never been more important to check in on your loved ones. This new creative campaign has been built around this core human insight and shows the positive power of asking one simple question: “How are you?”.

Launching with a hero spot, the integrated campaign tells the story of an empathetic Headteacher who we see acting as a constant source of support for everyone in his life; from his students and their parents, to colleagues and family. When he returns home after yet another stressful day, we witness the importance of this small question “How are you?”, as the moment of real connection allows the heavy emotional load to begin to fall from his shoulders.