Description
It’s been 10 years since #oscarsowhite went viral, and POC, BIPOC, and women are still being snubbed by the academy. So UOMA, the world’s leading black-owned beauty brand, in partnership with creative agency Pereira O’Dell, decided to send them a love note.
The stunt, which launched on social media the morning of the 95th Academy Awards, shows the Hollywood sign getting a major makeover; from all white, to multiple skin stones, modeled after the brand’s 51 shades represented in the line.
This professional campaign titled 'Hollywood Unseen' was published in United States in March, 2023. It was created for the brand: UOMA Beauty, by ad agency: Pereira O'Dell. This Content medium campaign is related to the Beauty industry and contains 1 media asset. It was submitted about 1 year ago.
Credits
Creative Agency: Pereira O’Dell
Founder, Creative Chairman: PJ Pereira
Chief Creative Officer: Rob Lambrechts
Creative Director: Anjali Rao
Creative Director: Rachel McEuen
Chief Growth Officer: Mona Munayyer Gonzalez
Group Account Director Erin Shanahan
Brand Supervisor: Diana Soloaga
Director of Content Production: Josh Diaz
