HelpHubUA

Challenge:
We wanted to create a platform, where anyone, who wants to donate directly to verified volunteer initiatives in Ukraine with specific causes, can do so in an easy and transparent way. Volunteers’ Platform created by Creative volunteers. It had to be easy both for volunteers to register their requests (with fast verification) and for users to donate.

Process:
We wanted to find a simple but meaningful image for the project, because the identity had to be equally clear to benefactors from different countries. Thus, we came up with the naming: HelpHubUA. It fully conveys the idea of the project, it resembles a meeting place of good people and those who need help.
Visual identity had to show the possibility of unification, interaction and transformation of needs into their closure. This is how the image of a circle appeared in our imagination: a platform that unites. But we went further, because the platform is a "tool", a catalyst for interaction, our goal is contact, interactions between benefactors and initiatives on the platform. This is how we came to the image of the fusion movement.
As a part of “catalyst for interaction” we came up with physical Volunteers Networking strategy. Such networking events take place in different Ukrainian cities. So volunteers from different charity organizations could meet each other and come up with new unexpected solutions.
At the same time, we stylized the logo and experimented with the combination of the full name and an additional sign: the project emblem. The image of a circle was placed in the main font solution. When the basic elements of the identity were ready, we decided to add some empathy and emotional component to the brand. That's how "Chuvastyk" was born. This character became a favorite mascot of the team. Its image was used in communication on social networks and on posters. This is how we made the branding of the project more friendly and open.
Chuvastyk does not beg for help, it encourages initiatives, motivates to enlarge their activities, which brings Ukrainians closer to Victory.

Results:
130 registrations on the Platform, 81 users, 36 published requests in 2 languages (English and Ukrainian);
14 volunteers networking meetings and a charity quiz in Indonesia;
39+ mention of the project in mass media and a video on «УкрЮтюбПроєкт» YouTube channel;
60+ mentions by bloggers and influencers;
15 publications with 10 organizations.
The project has already received info support from “With Ukraine”, AIESEC, UA First Aid, Ukrainian Volunteer Service, Action Office, The Kolo, #Support Ukraine by NavigatorUA Nonprofit.