"Nisa" Heartless AI Influencer, Heartfelt Cause: Donate for Heart Patients.
Description
In Thailand, someone dies from heart disease every 30 minutes, with hundreds waiting for urgent surgeries. The New Heart foundation, formed by specialists from Rajavithi Hospital, can only afford to perform surgeries on 5 patients monthly, despite having the capacity for 30.
On World Heart Day, September 29, 2023, the New Heart Foundation, with partners including FarEast Fame Line DDB Group, launched a campaign "The More You Give, The More Hearts Beat" featuring an AI Influencer, Nisa, who reveals she doesn't have a heart, highlighting the plight of heart disease. Her goal is to expedite the fundraising process, helping patients get surgeries faster, reducing the waiting time, and increasing the chances of survival.
Using AI like Nisa is cost-effective yet creates significant intrigue for the campaign, rivalling the use of celebrity presenters or famous influencers.
This professional campaign titled 'HEART MESSAGE FROM NISA' was published in Thailand in September, 2023. It was created for the brand: New Heart Foundation, by ad agency: Far East Fame Line DDB. This Content, Digital, and Film media campaign is related to the Health and Public Interest industries and contains 1 media asset. It was submitted 7 months ago.
Credits
Client: New Heart Foundation, Thailand
Advertising Agency: Far East Fame Line DDB, Thailand
AI Agency: CREAiVE Studio
Production Team: Mod Production
Vice Chief of Creative Officer: Jongjitr Smith
Executive Creative Director: Thanyathorn Suhathaikul
Art Director: Parinya Kaewkam, Anusit Khokkam
Copywriter: Vitchakorn Wittayapasit
Producer: Farida Taikul, Rarin Pichetsil
