Headspace Airport Takeover
Schools: Southern Methodist University • Temerlin Advertising Institute
Description
Headspace will host an “airport takeover,” including branded luggage trollies, branded cellphone charging stations, and signage near the baggage carousel.
The luggage signage and trollies near the baggage carousel indicate that while Headspace can’t solve every problem, it can take some of the weight off your shoulders and make every day a little easier.
The branded cellphone charging stations remind people that taking a break from excessive cellphone usage is a good idea. On one side of the charging station will be the static graphic, and on the other side, a looped breathing rhythm gif will play.
This student campaign titled 'Headspace Airport Takeover' was published in United States in December, 2022. It was created for the brand: Headspace, by ad schools: Southern Methodist University and Temerlin Advertising Institute. This Integrated, OOH Outdoor, and Print media campaign is related to the Health, Media, and Other industries and contains 5 media assets. It was submitted over 1 year ago.
Credits
School: Southern Methodist University
Art Director/Copywriter: Morgan Martinez & Atenas Vijil
Professor: Mark Allen
