Grati2ude Early Years
Grati2ude Called Up
Grati2ude Hall of Fame
Description
American Family Insurance is one of the associate sponsors of the documentary series “The Captain,” profiling Derek Jeter’s life and career on and off the baseball field. As part of its sponsorship, American Family is airing a series of commemorative spots that depict Jeter traveling back in time to thank many of the important people in his life who helped him achieve his baseball dreams. The campaign is called “Grati2ude” and, as Jeter remarks at the end of each film, “With the right support, any dream is possible.”
The films were created by American Family’s multicultural agency, Elite Media, in collaboration with ESPN’s Creative Works. The intent was to create custom content that authentically complements the documentary — with footage that feels like a flashback, as though we’ve gone back in time with Derek as he celebrates those who protected his possibility.
Since 2016, American Family has partnered with Derek Jeter, with Jeter serving as a brand ambassador in his commitment to protecting the pursuit of dreams and empowering the community.
This professional campaign titled 'Grati2ude' was published in United States in August, 2022. It was created for the brand: American Family Insurance, by ad agency: Elite Media. This Film medium campaign is related to the Insurance industry and contains 3 media assets. It was submitted over 1 year ago by President: Roy Elvove of Elvove Associates LLC.
Credits
CLIENT: American Family Insurance
Elicia Azali, Enterprise Chief Marketing Officer
Sherina Smith, Chief Marketing Officer
Ann X Poulose, Director of Media and Audience Engagement
Lindsey Maier, Marketing Consultant
Scott Von Rueden, Media Manager
Tracy Siemion, Marketing Consultant
John Valadez, Marketing Manager
CREATIVE AGENCY: Elite Media
Christopher Crawford, Chief Creative Officer Jindai Joseph, Creative Lead
Mo Alsadi, Art Director
Jackie Crockwell, Project Coordinator
JD Williams, Executive Producer
Steve Centrillo, Engagement Director
Charles Wiggins Hall, Account Director
PRODUCTION: ESPN Creative Works
Jamie Overkamp, Creative Director
Kim Salatino, Associate Creative Director
Ira Fritz, Associate Creative Director
Kyle Wright, Senior Director Agency Production
Karen Frank, Producer
Jeremy Anderson, Post Production Content Producer
Colin Ryan, Senior Manager Client Activation
Carrie Brzezinski Hsu, VP ESPN Creative Studio
Anthony Nelson, VP Agency Production
Jay Marrotte, VP Creative Development & Ad Integration
Leigh Ciffone, Business Operations Manager
MEDIA AGENCY: Publicis Media
Jon Jarog, SVP Media Director
Adrian Sutherland VP, Publicis Sport & Entertainment
Megan Garcia, Associate Director
