Good Like That

Chemistry’s new brand campaign for CG, a leading insurance providerTheir new integrated campaign, “Good Like That,” shows that the company’s passion for insurance is matched only by their passion for doing right by their customers. Launching this week, the initial spot, “Feast,” illustrates what not to expect with CG. The campaign adeptly addresses what is often tricky for brands appealing to a diverse range of cultures by casting a wide net of messaging instead of trying to identify with every island and cultural characteristics within the territory. It also taps into the value of visual storytelling instead of conversational humor, again taking into account the unique attributes of the target audience. The second spot, “Unexpected In-laws,” also launches as part of the campaign.