Give Your Fanny Five

There’s plenty of conversations around checking our boobs, balls, and bums for cancer, but the chat around fannies and gynaecological health is yet to be normalized.

‘Give Your Fanny Five’, brazenly asks young people to do just one thing: spend five minutes getting to know their bits.

‘Give Your Fanny Five’, an integrated campaign that’s supported by gynae health charity, The Lady Garden Foundation, aimed to break the cultural taboo around vaginal self-exams and raise awareness about why it saves lives and how to perform it.

What made the campaign striking was its stopping power. With confident illustrations and vagina dialogue making their way into the public conversation. The placement of our message, from outside university buildings to inside freshers’ fairs and across socials, proved to be hugely effective, showing that by changing the language and the media of such a serious public message, we could empower those with vaginas to overcome embarrassment and perform life-saving self-exams.