Description
To kick-off the start of the festive season leading UK jeweller, Ernest Jones, is returning to Linear TV for the first time since 2018. As part of a new multi-channel Christmas campaign celebrating “Gifts that make memories” the jeweller has increased its advertising investment fourfold this festive season with an integrated channel strategy planned and booked by Bountiful Cow.
Created by Bulletproof, “Gifts that make memories” highlights the meaningful moments that are created during the giving and receiving of jewellery. Jewellery gifting represents special times in people’s lives, and this advert captures the emotional moment between a couple when the woman is gifted an eternity ring from her partner. The campaign aims to demonstrate how Ernest Jones is there to help customers celebrate their stories and make memories.
In addition to the reach of TV, VOD and Cinema, as a high street hero, Ernest Jones has also invested in high-impact premium digital OOH targeting key cities across the UK. In another first, Ernest Jones is trialling Netflix’s new to market offering, plus print activity will showcase their broad range of products alongside Digital Display, Social, and PPC provided by Summit Media.
This professional campaign titled 'Gifts That Make Memories' was published in United Kingdom in November, 2022. It was created for the brand: Ernest Jones, by ad agencies: Bountiful Cow and Bulletproof. This Integrated medium campaign is related to the Jewelry industry and contains 1 media asset. It was submitted over 1 year ago.
