Get Food Going

Frylight, the original one-calorie spray oil and UK number one oil brand from Saputo Dairy UK, announces a brand-new digital marketing campaign created by Grey London, to build brand awareness and encourage the trial of spray oils amongst its target ‘healthy hackers’ audience.
A departure from previous brand activation which has centred on dieters, the ‘Get Food Going’ campaign talks to the growing audience of consumers who are seeking better balance in their diet, looking for simple swaps or ‘health hacks’ they can make to cut down on unnecessary calories, without compromising on their food choices or following a restrictive diet.
The campaign aims to show how fun, versatile and convenient cooking with Frylight can be, with at least 30% fewer calories and 30% less fat than regular oils, and to challenge engrained consumer behaviour which so often sees people reach automatically for pouring oil when prepping their meals.