Gadget

Today sees the launch of the latest campaign from Smart Energy GB. Created by AMV BBDO, the integrated campaign shows how a smart meter can help the British public to better manage their household budgets and save energy - which, with the current energy crisis, has never been more important.

Transporting physicist Albert Einstein from the 1950s to modern day Britain, the follow-up work sees that while he is still getting to grips with some aspects of modern life, the scientist is passionate about helping people to make smart energy choices.

Launched in 2021, the brand platform “Join the Energy Revolution” has proven to be the most effective and efficient in the brand’s history, accounting for nearly half of all smart meter installations since that time.

In this next chapter, Einstein discusses smart meters with his neighbour Darren, who is teasing him about his love of gadgets. The iconic scientist explains that his smart meter display shows how much energy he is using, daily, weekly and monthly.

Positioning smart meters as a tool to help people make better decisions about their energy use, the ad directs viewers to search “get a smart meter.” With 30-second and 20-second executions running on TV, Broadcaster VOD, AdSmart and YouTube, the ad will be supported by print and radio spots too. Complementary social and display ads, produced by Gravity Road, also feature Einstein and Darren highlighting the benefits of the smart meter display.