Description
Consumer Cellular has named creative shop Alto as the lead creative agency, following a competitive, internally-led pitch, to lead the campaign creation. The new campaign, “Freedom Calls,” hinges on an idea that goes beyond telecom– brands of all types have been making a huge error that’s not being talked about, focusing on chasing youth/cool cache that they ignore (and in many ways are alienating) a massive audience with money to spend - old people.
The work stars Ted Danson and is laser-focused on a more authentic, more direct appeal to an age group that has been ignored, forgotten, and even mocked in the past. The idea is simple: 55+ is a phase of life we should all be looking forward to. They’re the most liberated group of people in the world. They answer to no one. They’re secure in their lifestyle. And most importantly, they have plenty of time to do what they love.
This professional campaign titled 'Freedom Calls' was published in United States in June, 2023. It was created for the brand: Consumer Cellular, by ad agency: Alto New York. This Integrated medium campaign is related to the Electronic Devices industry and contains 8 media assets. It was submitted 10 months ago.
Credits
Consumer Cellular
Craig Lister CMO
Carter Nance VP Brand and Creative Strategy
Stephanie Dooley Creative Director
Alto
Hannes Ciatti CCO, Founder
Ed Rogers Managing Partner
Matt Bonin Head of Entertainment + Production, Partner
Dan Kroeger Executive Creative Director, Partner
Pierre Janneau-Houllier Executive Creative Director, Partner
Tara Fray Head of Strategy, Partner
Drew Phillips Strategy Director
Jason Bagley Executive Creative Director
Andy Laugenour Creative Director, Copywriter
Robbie Rane Creative Director, Art Director
Shannon Coletti Group Brand Lead
Nicole Smith Brand Director
Julia Menassa Director of Art Production
Marvin Cassell Integrated Production Coordinator
Film Production
MJZ Production Company
Steve Ayeson Director
Eduard Grau DP
Alex Waite Producer
Geoff Hounsell Editor, Arcade Edit
Mitch Mitchell Asst Editor, Arcade Edit
Company 3 Colorist
KEVIN VFX/Finishing
Walker Music Music
Mix/Sound
