FNAC | On-hold Books
Description
Like every other company, FNAC receives multiple calls on their customer support from people trying to solve their everyday issues. Unfortunately, these problems are not always able to be solved as fast as they want. Leaving customers stuck listening to generic hold music, which can be a frustrating and unfulfilling experience.
In response to this issue, FNAC has decided to revolutionize the waiting time of their call center by replacing the traditional on-hold music with snippets of classic books, where every call becomes an opportunity to explore the world of literature and embark on a new adventure.
This professional campaign titled 'FNAC |On-hold Books' was published in Portugal in April, 2023. It was created for the brand: Fnac, by ad agency: Judas. This Audio and Experiential media campaign is related to the Retail Services industry and contains 1 media asset. It was submitted 12 months ago by Copy: Ruben Barros of Havas Lisbon.
Credits
Advertising Agency: Judas Rocks, Portugal
Executive Creative Director: Pedro Lima, Vasco Thomaz
Strategy Director: João Pereira
Copywriter: Ruben de Barros
Art Director: Luis Paladino
Production Company: Rocky Studio
Director: João Santos
DOP:João Santos
Production: Isabel Lebre, Marta Viriato
Executive Producer: Pedro Domingos
Sound: Francisco Santos
Client: FNAC Portugal
Marketing Team: Margarida Silva, Matilde Abalada
