Description
GOLD winner at the 2024 Clio Emerging Creative Awards, CLIO AWARDS Young Creatives competition.
To communicate that any meal tastes better with Pepsi, we hacked the most important moment when it comes to eating: the photo.
We turned our logo into a scannable filter for social media that enhances the photograph of your food, thus conveying that if it looks better with Pepsi, it also tastes better.
We invited soda consumers to obtain the filter directly from our products and taught them how to take good photos, organically creating an album with thousands of images of meals enhanced with Pepsi. We used this content freely to generate material on our social media channels.
This professional campaign titled 'FLAVOR FILTER' was published in Chile in April, 2024. It was created for the brand: Pepsico, by ad agency: Berlin. This Digital medium campaign is related to the Soft Drinks industry and contains 2 media assets. It was submitted 26 days ago.
Credits
Advertising Agency (School): BERLIN, Santiago, Chile
Art Director: Cristian Mugarra
Copywriter: Luis Piceros
