Description
Change is constant, unpredictable, and inevitable, especially in the world that we’re living in right now. Everything is evolving in the blink of an eye, from trends and fashion to politics and inflation, but the one thing we can rely on staying the same is giffgaff’s fixed UK prices until the end of 2023.
And what better way to see what the future holds than a vibrant 30-second TV spot in collaboration with Neverland Creative & Irresistible Studios? The film showcases all the absurd and unconventional possibilities 2023 could bring; from @Paultheplant's rise to fame, chatbot marriages being legalised, and the surprise return of chainmail to high fashion runways.
Full of understated and witty moments, the ad buzzes with energy and dynamism, with fast-paced and fleeting vignettes, in a "blink and you’ll miss it" style. Newly founded director-duo Paul Maynard and Karl Fenton have created a spot full of cinematic finesse where live-action scenes and animation flow freely throughout.
Noel Hamilton, executive creative director, Neverland, added: “Creating a vision of what things will be like next year was a unique creative task. I’m so proud of the rich world my team and Irresistible Studios created. It’s an exciting first step on our longer-term plans for Giffgaff as a brand.”
The 360 campaign is expected to launch across on-demand, YouTube, connected TV (CTV), TV, radio, social media, and PR. With additional support from non-digital approaches such as print ads, out-of-home (OOH), and digital out-of-home (DOOH) placements.
This professional campaign titled 'Fast Forward' was published in United Kingdom in September, 2022. It was created for the brand: giffgaff, by ad agency: Neverland. This Digital, Film, and OOH Outdoor media campaign is related to the Electronic Devices, Electronics, Technology, and Other industries and contains 1 media asset. It was submitted over 1 year ago by Social Media & Marketing Manager: Fida Khalid of Irresistible Studios.
Credits
Credits
Client: giffgaff
Brand & Advertising Manager: Nerissa Abrahams
Member Innovation Director: Abi Pearl
Agency: neverland
Executive Creative Director: Noel Hamilton
Art Director: Liam Crerar
Business Director: Graham Moffat
Agency Producer: Claire Pearson
Agency Production Assistant: Daron Bailey
Account Manager: India Timms
Production Company: Irresistible Studios
Directors: Paul Maynard & Karl Fenton
Producer: Laura Duffy
Executive Producers: Blake Kenward & Harriet-Kate McKean
Post Producer: Jessica Norton
Head of Talent: Rory Lever
Prod Co. BTS & Marketing: Fida Khalid
Prod Co. Creative Researcher: Rebecca Rezakhani-Hilton
DOP: Joe Douglas
1st AD: Sam Dawking
2nd AD: Ali Copland
Casting Director: Kharmel Cochrane
Production Manager: Boris Franchi
Covid Production Assistant: Alexa Harltey
Location Manager: Tom Bott & Charlie Somers
Focus Puller: Jeff Vine
Ronin Operator: Jack Coulthard Little
2nd AC: Tom Watson
DIT: James Moser
Video Playback: Tony Crouch
Key Grip: Tom Stansfield
Gaffer: Callum Collins
Electricians: Mike Pain, Kong Wako, and Aaron Westhead
Stills Photographer: Kelly Hill
Stills Producer: Holly Trinkwon
Art Director: Mimi Winsor
Assistant Art Director: Luke Moran Morris
Propman: Chris Brett
Prop Buyer: Anna Leahy
Art Assistant: Alannah Byrne
Art Dept Transport: Adam Mouratis
Costume Stylist: Amy Albertine Andrew
Costume Assistant: Alisha Shepherd
Hair & Makeup: Laura Sessions
Hair & Makeup Assistant: Kelly Sadler
Choreographer: Eleanor Hann
Runners: Alex Lawlor, Lilliana Cardoso, and Remy Trafford
Medic: Barbara Ennis
Editor: Peter Welton
2D Design & Animation: Luke Aldrich
3D Design & Animation: Michael Marczewski
Compositing: Jan Reeh & Marek Štolún
Sound Design: Zelig
Grade: Jonny Tully @ CHEAT
