Description
Leaving cracks or chips on your windshield may lead to a crysis. Here we use a symbolic artistic campaign, showing how it's dangerous not to fix your car windshield, thinking that nothing shall happen, although small cracks or chips may lead to big disasters.
We used the thunder as a symbol for the cracks while the coweb for chips.
This professional campaign titled 'Fix your glass' was published in Egypt in June, 2023. It was created for the brands: Autoglass and carglass, by ad agency: Look Advertising. This Print medium campaign is related to the Automotive industry and contains 2 media assets. It was submitted 4 months ago by Art Director: Ahmed Yossef of leo burnett.
Credits
Advertising Agency : Look Advertising , Cairo, Egypt
Art Director: Ahmed Yossef (OC)
3D Artist: Shima Ali
Copywriter: Moustafa Mounir
Account manager: Omar Hossam
