Description
Whilst most auto advertisers are obsessed with how to get bums on seats, steal market share, and get more drivers “enquiring now”, this would be the first time that we strategically sought to get non-drivers, specifically people suffering from driving anxiety into the Toyota brand.
Find Your Drive is a social initiative that represents a different approach to automotive marketing through a 3 staged program that sets out to help adult Australians who don’t have their licences due to driving anxiety, to build confidence to get onto the road and into Toyotas. And in doing so, go beyond traditional driving lessons to help more than 1.5 Million adult Australians without licence to enjoy the freedom of mobility.
This professional campaign titled 'Find Your Drive ' was published in Australia in February, 2024. It was created for the brand: Toyota, by ad agency: HERO. This Experiential, Film, and Integrated media campaign is related to the Automotive industry and contains 2 media assets. It was submitted 11 days ago by Associate Creative Director : Shane Geffen of VMLY&R Melbourne .
Credits
Advertising Agency: HERO
Production Company: Airbag
Sound Design and Music: Gusto Studios
Executive Creative Director: Shane Geffen
Creative Director: Andrew Woodhead
Art Director: Charlotte Smith
Copywriter: Will Fox
Designer: Edward Tang
Broadcast Producer: Margot Ger
Head of Strategy: Tallon Mason-Kaine
Client Service Director: Richard Hayes
Executive Director: Charlie McDevitt
Business Manager: Johnny Lwin
Managing Partner: Adrian Bosich
Director: Bec Peniston-Bird
Executive Producer: Martin Box
Producer: Johanna Rayner
DOPs: Aaron Farrugia & Marden Dean
Post Producer - Nick Venn
Colour Grade - Moodlab - CJ Dobson
Offline edit: Louise Mullins, Michael Hoolihan
Online conform: Kitset - Stafford Wilson
Composer: Cam Giles-Webb
Engineer: Colin Simkins
